The current estimate is that 3.5Bn people have never made or received a telephone call. Should the I AM THE 99% folk restyle themselves I AM THE 49%, BLOODY LUCKY TO NOT BE THE 50% AND STILL ANGRY WITH THE 1%.
Not quite as catchy I guess.
Oh and on the age thing.... if you remember the "Buy British" campaign and regular power cuts. Both of which will be back in fashion in the near future.