The new series of the X-Factor has had falling ratings; the main reason seems to be viewers having something better to do.
"I've been sitting in a darkened room; I found that quite an improvement.", explained a former viewer.
Another factor has been Simon Cowell's exit from the show; "I almost had the wax effigy complete when he stopped appearing.", said a practising witch. Now I'm working on Bruce Forsyth, but I need a lot of wax for the chin.