To some, the craft of search engine optimisation takes a little practice. But not for Ed Milliband. Getting those all-important keywords into the first paragraph comes naturally to the Labour leader. Take his recent speech at the Labour Conference in Liverpool:
"Thank you Conference. It’s great to be in Liverpool. Labour Liverpool. A generation ago a Labour leader came to Conference to condemn the behaviour of a Labour Council in Liverpool. Today I come to Liverpool, proud to hold our Conference in this great city."