All the party leaders will deliver make or break speeches this week, as is traditional. But Ed Milliband must give the speech of his life, of his life. Possibly even of his life.
Some experts say it might make or break him. Or even define him.
If Milliband stammers, coughs, or PUTS the emphasis, on THE WRONG, part of the sentence, that could mean he is unfit to lead the country out of recession.
Experts in the media say that unless a man or women can deliver a series of catchphrases, in triplicate, interpersed with the occasional gag, then his ability to make long term policy decisions must be questioned.