Following hotly in the footsteps of Katie Price, Nick Clegg has signed an exclusive deal with WH Smith to publish a new monthly magazine simply called "Nick".
He said the title would allow fans to see a different side to him and an insight into his life: "I'm excited to show a side of me you don't see in the newspapers, parliament or just gurning stupidly behind David Cameron during PMQ's."
The former liberal politician says features in the magazine will include "my ties and suits and what they mean" and "blinging your wardrobe Nick-stylee".
It is the latest in a line of projects to raise Mr Cleggs profile.
Last month,the father-of-three attempted to break the Guinness World Record for a policy u-turns and riot avoidance.
The Deputy Prime Minister also tweeted, earlier this month, that he wanted to release an album next year, and an own brand of clothes for the dapper MP about town.
Nick: My Magazine is out in October. NIck hasn't yet decided yet whether it will simply be "Nick" or "Nick: My magazine". But close colleagues have speculated that it's likely to be called "David: My Magazine" when it finally launches.