Although he always answered "If I wanted a f*cking car wash I'd go to a f*cking car wash" to the attendants hawking £5 mini-valets in his local Tesco car park, car wash owner John Askham wondered if the tables could be turned on his latest competitors.
From this idea was born "Askham's Car Wash and Supermarket", the first of what he believes will be a nationwide chain of car wash/supermarkets and he is confident that Tesco, Sainsbury, Asda and Waitrose will crumble as a result of his endeavour.
"The market for people wanting to shop whilst having their cars washed is massive" said Askham" And I believe that my first outlet offering a range of crisps, biscuits, breads, cheeses and milk will see-off the likes of Tesco. In fact I believe that I could have a chain of massive super car washes/supermarkets in which people offer to wash your car for £5 whilst you shopped, and my competitors have clearly missed a gap in the market."
Tesco boss Terry Leahy dismissed Askham's idea saying "If I wanted to visit a f*cking car wash/supermarket, I'd visit a f*cking car wash/supermarket. Open 10,000 of them tomorrow."