A recent survey of theatre programme buyers reveals growing discontent. The Society of Theatre Managers identified the following comments as typical:
"I don't care how many episodes of Morse an actor has been in. What I want from a £5-7 theatre programme is as much information as possible about where I could have had an ethnic pre-theatre meal in an authentic atmosphere made with only the freshest of ingredients. "
"A black and white picture of the lighting director, and details of his experience at the Queen's Theatre, Swanage is all very well. But surely we playgoers have to think of our more basic needs, as well as the aesthetics. I for one want to find a sophisticated cocktail bar, just minutes from the theatre."
"For goodness sake one BMW advertisement is not nearly enough. A man of my age needs choice. And if I wanted to read an interview with Felicity Kendal I would buy the Daily Telegraph. Which I do anyway."
"Excellent advertorial about Giorgio Brunelleschi, executive chef at the newly opened Hotel Franco. I went straight there (handily close to the theatre as advertised!) and ordered his famed Osso Bucco Milanese. True to the fascinating programme, it was clearly made with only the freshest ingredients. Didn't stay for the play. It had that annoying fat bloke from off the telly. I had no idea he was an actor. Wife furious!