Shoppers of frozen foods at Waitrose are in for a treat as of today, for the upmarket superstore chain will be offering a free cuddle to anyone who ‘looks a bit chilly’ after emerging from the freezer aisle.
‘In these warm summer months we have customers coming into our stores wearing shorts and T-shirts,’ revealed marketing manager Lorraine Tudor. ‘Which is fine until you get to the frozen goods section – the amount of people we see visibly shivering while they pick up their Hagen Daas – having a cuddly member of staff in a thick woolly jumper to give them a hug is yet another example why Waitrose is top when it comes to the shopping experience.’
Consumer groups have welcomed the move: ‘the free hug is a fantastic innovation, and great value for money too,’ said Mike Carpenter of Which? Magazine. ‘Normally you have to pay for that sort of thing. Now all we need to do is find the store with the most attractive women and/or pray to God that Anne Summers takes note and starts a similar scheme.’