In what's been described as a unique and bizarre move, a hitherto unpublished singer-songwriter is to release everything he's ever written in one collection, to avoid the pressure of creating a stunning second album.
36 year old Matt Jordon, who's signed to the Trunk record label, has been writing songs since he was 14 and has only ever performed live. He's well regarded by other performers, but has not released a single or album despite being with Trunk for 5 years.
"I've been a staff writer and session musician and have only been able to perform in small clubs at night. Trunk have been very good to me, even though they've not offered a recording contract."
"I don't think it's because I can't sing, play or write, I think it might have more to do with me looking normal and not like Justin Beiber. That and the caliper on my left leg."
Matt says he's got a catalogue of around 300 songs and despite the lack of a recording deal as such, Trunk have agreed to this one-off release.
"When Matt first came to us, he was full of ideas and great songs, but we always felt he wasn't the right man to perform them. He's done well for us, and himself, by writing material that's been covered by other artists who've made successes of his work." Trunk CEO Roger Crispe explained.
"However, it became clear that Matt was frustrated with being a fantastic writer, but not the kind of performer who can be a multi-album selling artist. Therefore we offered to release everything he's written and recorded for us in one go."
"It avoids us having to spend a huge amount of money on promoting a new artist, the risk of signing them to a multi-album deal which could prove costly to both parties and of course, avoid the whole thorny 'second album' difficulty."
My Life in 20 Hours by Matt Jordon is released by Trunk Records on August 15th.