The BBC made a grovelling apology today, for its decision to hire Richard Keys and Andy Gray to present coverage of the FIFA Women’s World Cup.
Having been shown mercy by the corporation after their highly-publicised dismissals from BSkyB, the pair wasted little time in reverting back to their old, sexist habits.
The final straw came during England's group match against Japan, which saw the duo let forth a string of crude sexual remarks about several of the players.
Arguably the most offensive comment, was Gray's allegation that the Japanese centre forward "has a twat that's so tight, it can halve the girth of a man's knob."
Explaining its controversial choice, the BBC said: “We hired them because we correctly surmised that very few people would bother watching women’s football. Additionally, their desperation to return to television, meant that they were willing to accept sweatshop wages.”
Mike Newell and Ron Atkinson have been announced as replacements.