Both Posh and H1N1 (Swine Flu) have felt the absence of the media spotlight for a while, and they clearly hunger for the attention they lost. So, in a move calculated to shock, they have combined forces to get themselves back on the front pages they are clearly missing.
"It makes a lot of sense to combine forces" said Posh, "We both have needs that are unfulfilled, and this merger is a logical step". They both have something to bring to the party, global fear and panic, an allergic reaction, a sense of nausea - although when pressed the media agency refused to apportion the roles.
The rebranded H1N1 titled "essence of neuraminidase" will be available in a spray form, in a "to-die-for exquisite cut glass dispenser" from exclusive outlets, yet to be defined. Bird flu was unavailable for comment at this time.