It emerged yesterday that Downing Street wordsmiths have been experimenting with a range of political branding ideas after the Prime Minister and former PR man, David Cameron, was reported as being unhappy that he does not yet have his name stamped onto a major political strategy.
A spokesman for Number 10 commented: "The idea is that if we can pin Mr Cameron's name onto a snappy sounding political idea then we can get past this idea that the Prime Minister is just another opportunistic waffle-bag politician. If after that we can then come up with some real policy ideas then so much the better. We just want to make the Prime Minister happy."
The spokesman went on to say: "Reagan had Reaganomics, Thatcher had Thatcherism. Obama's only been around for five minutes and he's already got Obamanomics and Obamacare. We just haven't been able to nail Mr Cameron's name on to anything yet. But we will."
Rejected candidate policy brands so far include the tongue-twisting Camerononomics and the unfortunate Cameronics. "We feared Cameronics might simply be shortened to Moronics", remarked the spokesman.
Cameroonite was considered a possible candidate to reflect the PM's overall style of politics until a resemblance was noticed with the name of the steamy 1970's blaxploitation movie Cameroon Nights.
"It's a lot harder that you think," said the PM's spokesman, his voice bordering on the whingy. "Mr Cameron's getting really grumpy about this. We can't even call anything simply Dave - everyone would think it was something to do with some lad-oriented TV channel."
A Labour spokesman last night responded: "This is typical empty posturing by Mr Cameron. The Labour Party has got at least half a dozen brilliant words for a Miliband led strategy," although the spokesman refused to give examples.
"And the handy thing is," concluded the Labour spokesman, "we can still use these as ideas when Ed is kicked out of the leadership job by his brother David."