It often happens in newspapers where the art desk shoves in a pic that in some vague way has roughly something to do with the text and leaves the poor subeditor to try to write a relevant caption. Scroll down to see Danes dining alfresco. Would Marmite sandwiches really be on the menu?
http://www.dailymail.co.uk/news/article-1390419/Marmite-banned-Denmark-contains-vitamins.html