In a radical marketing move, Apple have taken out a super-injunction to prevent any details of their latest gadget from being discussed. "There is no better way of increasing the curiosity of our followers than to apply for a super injunction," revealed an anonymous sales director. The revelation immediately led to the arrest of the director, further stoking interest in the product.
As soon as news of the injunction broke, the gadget, who's first is in pie but not in eye, started trending on Twitter. This was immediately followed by more legal action.
"This is a master stroke in advertising," a second sales executive announced, as he was led away in handcuffs. "Not only are people now desperately speculating about the mystery product for free on social media sites, but we can sue them as well. Our marketing budget is zero, and we can actually make money from those who promote us."
Steve Jobs appeared behind a screen to drop further hints about the product, including cryptic clues to the names of Twitter accounts.
The product is already breaking records for pre-orders on Amazon and Apple Store, both of which have been moved to offshore servers to avoid prosecution. It is hoped that enough money will be raised through the courts to pay for a TV advertising campaign, featuring five footballers, three actors, a car journalist, a chef and at least twenty lawyers.
Anyone reading this article is encouraged to present themselves at their local police station, and give themselves up.