Journalists in Fleet Street held an emergency meeting today, to discuss the public apathy to negative stories about warm weather.
"The general public are displaying an alarming lack of fear about the clement conditions" an industry insider claimed, while rubbing himself with sun block and heading outside. "It's very frustrating: we've warned them about smog, forest fires, skin cancer and hosepipe bans. But they just seem to shrug, and light up the barbecue".
Newspapers have long been concerned at the lack of concern about the weather. "It is a great British tradition to talk about the weather, particularly on pages 12 to 15. And its a lot easier than real journalism", said the partly tanned now-outsider. "It was much easier when the plebs were still buying that stuff about climate change."
However, there is hope for the papers, as light showers are forecast for the rest of the week. "Excellent, we can rerun all the stories about houses in floodplains and rising sea levels", the typical lazy journalist said, half-heartedly. "Does drizzle affect house prices? Ah, we'll run the story anyway."