Trading standards are set to force deodorant manufacturers to make their products more accurately match their Branding.
The researcher who first spotted the discrepancies remarked 'If I buy cheese, I expect it to taste and smell like cheese. If I buy a spray on aroma called 'Cheese' I would expect it to smell and taste of exactly that, anything else is simply lying.'
A Spokesman for 'Lynx' stated 'This is simply ridiculous, we think we can manage Africa and possibly Twist, if we can get our head round it, but meeting this legislation for 'Spray shock' and 'Fever' will cause a real threat to the health of the customer.'
The Director of Right Guard was more upbeat, 'Ironically If we manage to pull this off for our 'invisible' range we won't need to sell any more deodorant'
Sure for Men have already started work on their products and are confident that the new version of 'Active' will fly off the shelves, while plans for their Quantum range to occupy two supermarket shelves at once remain uncertain.
Although ‘Mum’ are yet to comment officially on the proposal, it is expected they will not approve.