“If you wake up in the morning looking like a farmer, or farmers wife, then you shouldn’t be doing it,” he said.
He pointed out the public is more interested than ever in what farmers and their wives looked like, with more than eight million people tuning into Countryfile to look at him and Julia Bradbury every Sunday, more than EastEnders on some nights.
His new Campaign launched in conjunction with the NFU seeks to raise standards in breeding stock. The farmer traditionally 'does farming', and so for the time-being grooming, deportment and better tailoring are seen as the way forward.
The farmers wife is usually the meeter-greeter and so three new levels have been agreed for 'incomers':-
Buff - The Kate Humble level
Well Buff - The Julia Bradbury level
Hot - The Suzi Perry level
For same-couples the gender provisions apply to both, though Henson "didn't think this would be much of a problem". In a recent survey of its members by the NFU, 85% welcomed the move while 15% failed to respond.