The BBC's April Fools joke to have Rob Brydon mimic Ken Bruce for the entire show today seems to have backfired. Not only was the Fake Bruce funnier, sharper and ruder, 2 million more listeners tuned in
So what now? The real Ken Bruce no longer sees the funny side of the prank and the BBC has already called him in for a "contract review"
Brydon remains non-commital, but admits he thought he could have been ruder