A takeaway outlet in Carshalton, Surrey has agreed to pay the vajazzle fees of any girl choosing "Kebab? Call 020 8669 1234567" as their design.
'We'd often wondered how to crack the illusive "17-25 male, pissed out of head and needing a calorie boost after strenuous physical activity" market segment, and think we've found the answer in the bejewelled pelvic area of young ladies' said Ahmed Guleken, proprietor. 'The girl in the trial boosted our takings by 200% in just one weekend!'
The kebab shop is offering cash incentives for anyone willing to go further. 'Yeah the phone number is just the basic sponsorship package' said Mr Guleken. 'We're giving them 50 quid extra if they get our logo done, and a hundred if they go for the whole picture menu - as long as the large doner looks life-like.'
Local teenagers appeared enthusiastic about the idea. 'It's great,' said one, 'I couldn't afford to get jewelled up any other way. And the pizza place is starting the same deal next week. Why not have two numbers down there? No-one said anything about exclusivity.'
Other companies are beginning to look at the advertising possibilities of the lower abdomen, including top-end jewellers such as Aspreys. 'Yes we've recently launched our "Crown Jewels" range of pudendal accoutrements' said a spokesman, 'and are looking at where best to position our products. We've approached a number of ladies about carrying our name, and are particularly interested in recent history of art graduates, preferably with some modelling experience.'