Hoping to steal a march over it's High Street Rivals, Walmart-Asda has introduced a sizeable range of 'Deep South Comfort' Readymeals.
Although little known in the UK, these sumptuous Southern specialities.....fried green tomatoes, mint juleps, peach cobbler, gumbo, soul food, jamabalaya, fried chicken, barbecue ribs, iced tea, grits, catfish and soft shell crabs are all "big sellers" across the US.
These will fit into Asda's UK Branding with the Generic Title "Chosen Bayou".
