Following a recent series of horrific world events including earthquakes in New Zealand and Japan, tsunamis, nuclear power plant leaks, and the on-going humanitarian crisis in Libya, world-renowned lucky bastard Mark Zuckerberg has announced that his popular social networking website Facebook will be adopting a new interaction button, allowing users to express a wider range of reactions to the video clips, photos, and status updates their 'friends' post.
"It's something we've been talking about informally for a long time," said Zuckerberg, with his usual shit-eating $13.5 billion grin. "But when our users started posting footage of the Japanese tsunami and their friends kept clicking 'like', we realized we had to act fast".
As of 1 April 2011, Facebook will introduce a new button for postings. Alongside the familiar 'like', 'comment', and 'share', users will now be able to click 'sympathize with the victims of this tragedy'.
Zuckerberg and his arse-lickers are optimistic that this addition to the Facebook repertoire will elevate social networking to what they laughingly refer to as "a new level".
Not everyone shares their optimistic view, however. Pseudo-pundits who can't find a real job and have to resort to monitoring 'internet trends' point out that Facebook's users tend have a tendency to resist changes to the website.
"Facebook users protest every time something about Facebook changes," says Brad Benzie, a wanna-be journalist who writes a blog that no one reads. "It's a characteristic of Facebook users that is well-documented. Or it would be, if anyone were documenting it".
Facebook insiders dismiss the criticism.
"The 'sympathize with victims' button is just a pilot scheme anyway," said one Facebook programmer, who spoke on condition of anonymity. "If no one uses it, we'll take it down. But if uptake is positive, we may adapt it to a more general 'sympathize' button, which would stop people clicking 'like' when someone posts that their father just died".
More buttons are anticipated, including a controversial 'You have so much to live for' button, intended for people who post their suicide notes on Facebook.