ITV's football commentator shrieks the name of anyone who looks like they're shooting.
His tone is usually that of a dog owner who's just spotted Towser dropping a poo in the middle of John Lewis. When he shouts "Giggs!" you half expect him to follow up with "No! Naughty!"
Sometimes, he sounds like he's crying for help.
Tonight, in the 87th minute, he suddenly screamed one word. "Nanny!"
It was obviously all too much for him.
Has football gone soft?