Restaurant owners are looking forward to next Monday with glee, according to an article in The Publican. Valentine’s evening – known in the trade as ‘mug’s night’ – continues to prop up the ailing catering and hospitality sector with it’s traditional annual profit boost.
“This really is our most profitable period”, said Jamie Stephens, owner of the Wobbly Chairleg in Reigate. “Apart from Christmas, this is the only night of the year when we can get away with serious overpricing. This year, I’m particularly proud of a dish of two tiny heart-shaped onion tartes, which I’m calling a sharing platter and getting loved-up imbeciles to buy for £13.99. Add on two glasses of tasteless pink bubbly stuff for £7.50 each and I’m making a profit of 300% on every cover before they’ve touched their mains!”