A report issued by the BBC trustees has criticized Radio 1 for being too youth orientated. In the report, put together by BBC trustee David Liddiment, says the Radio 1 may be popular but needs to attract the older listener before the nation’s demographics change for ever and there is no one left under the age of 50.
The report says that Controller Andy Parfitt faces a difficult challenge if he is to turn the Radio Station around and suggests several strategies that may be put into action.
In an interview given to TalkSport Radio’s Andy Gray and Richard Keys, Mr. Liddiment expanded his thoughts. ‘There are many subtle ways that Radio 1 can adjust their format to appeal to more listeners of a more mature outlook. For instance, if Chris Moyles was to make occasional references to storylines on ‘The Archers’ or ‘Lark Rise to Candleford’ between tuneful melodies from the BBC Symphony Orchestra there would be an immediate impact on listener figures.’
‘It would also be sensible,’ he continued, ‘to phase in some new presenters. I understand that Jimmy Young is still willing to spin the odd disc and I’m sure that regulars won’t even notice if he babysits for Fearne Cotton.’
Mr Liddiment also had some cost saving advice for the station. ‘I can’t understand why they insist broadcasting after 10:30 in the evening. Surely every sensible person has gone up the stairs to Bedfordshire by then and will be tucked up with a hot water bottle and a warming mug of hot cocoa? All Radio 1 needs to do is to run through the shipping forecast and everyone will be quite happy.’
Tim Davie, the head of BBC radio, said: "We welcome the Trust's recommendations and we are planning to form a committee to give the impression that we are studying it very carefully. The committee will report after several years, by which time we will be able to ignore it completely as most of the old duffers on the Board of Trustees will have dropped off the perch.’