Great news for consumers today as Cadbury announced the launch of their new Dairy Milk bar that contains 14% less fat than before. "It is exactly the same taste" says marketing director Gary Colfield "but we have been able to reduce the fat content quite dramatically, and the great news for consumers is that we have been able to keep the price at 99p. It really is a win win situation all round."
He dismisses claims by critics that Cadbury have simply reduced the size of the bar by 14% from 140g to 120g to cut production costs.
"You can argue anything with figures he says. The traditional fat per 100g guide is misleading as people don't usually eat exactly 100g of chocolate. The important figure is the fat per pence ratio. With the old Dairy Milk bar people were consuming 41.3g of fat per 99p, we have been able to reduce this to 35.4g per 99p. The fact that we have been able to deliver this healthier bar at the same cost to the consumer is a real bonus. This really is a great day for people who enjoy healthy living and the great taste of Cadbury Dairy Milk."
"We hope to be able to roll our fat reduction scheme out across the entire Cadbury range. Obviously the target is zero grams of fat for 99p but I'm not sure the market is yet ready for such a revolutionary product."