by sending the light emitted by the bodies of their bright customers back into their body.
[center]Reebock ZigTech apparel
According to their advertising:
Celliant® fibers are knit or woven into every piece of ZigTech apparel. These fibers contain a proprietary blend of 13 optically responsive natural minerals that are blended with polyester fibers.
Celliant fibers act as a catalyst, reflecting light energy emitted by the body and sends it back to the body.
The result is increased oxygen levels in the skin by an average of 7%, which gives you more energy for sport and life.
Now if you do not reap the benefit if this fantastic new invention you are obviously too dim to wear it, and so are the ones claiming / admitting that it does not work.
The marketing concept was developed following an article about paradox logic by a research by a fellow called golgo the 13th. The logic is perfect and self-fulfilling. You just can’t help it to feel that it's working.