*** Press release, embargoed until January 1, 2011 ***
With the London Olympics being held next year, these are exciting times for the salted snack sector of the ‘finger food’ industry. Transco Global Enterprises takes enormous pride in announcing that Prandial Pretzels have been designated the Official Salted Snack of London 2012, by the London Organising Committee of the Olympic Games.
Salted snacks and sporting excellence have always gone hand-in-hand. It’s hard to imagine a major sporting event taking place without plentiful supplies of Prandial Pretzels, Baxter‘s Cheesy Twirls, Conquistador Curly Crisps and other snacks from our extensive range, for participants and spectators alike to enjoy.
In receipt of a handsome grant from the Prandial Pretzels Sporting Academy, the England hockey team now base their training schedule around our salted snacks, which supply many of the vitamins, minerals and additives required for the team to hit optimal performance. With their saddles sponsored by our Savoury Division, the dressage team now count salted snacks as one of their ‘five a day’, as well as being a special treat for their horses.
To coincide with the games we are launching an exciting new range of Olympic-themed snacks. ‘Limited edition’ packets of Sorghum’s Spicy Sticks will feature some of the iconic sports men and women who have signed up as ‘Salted Snack Ambassadors’ for the duration of the games.
At Transco we take health concerns seriously. However, the government’s misguided attempts to reduce the amount of salt in our products has fallen at the first hurdle, since a salted snack that doesn’t contain liberal quantities of salt can’t really be described as a salted snack at all. In any case, a reduction in the salt content might jeopardise our profitable partnership with Saxi Cola, the Official Brown Fizzy Drink of the 2012 Olympics.
When the London Olympics are over, we hope they will be remembered fondly as a milestone in the long and distinguished history of salted snack promotion, with Transco Global Enterprises breaking the tape to take gold, silver and bronze.