Rap artists throughout the world are looking for a new vocal tic after Will.i.am has started using "Dirty bit" in all his songs,.
This follows years of Busta Rhymes incorporating "Flipmode" and Snoop Doggy Dogg using "Snizzle my bizzle" into songs.
What started out as a simple inclusion of a word or phrase such as "Holla" by Missy Elliot has now become an international phenomenon, with more and more rappers looking for an outlandish, surreal or just plain strange word or phrase to use.
Michael Jackson is widely held responsible for starting the craze back in the 1980's with the frankly ludicrous "Ooh Ooh" and "Schamone" being used in several of his 45's that topped the hit parade.
Industry watchers are predicting that phrases such as "Phwoooar", "Ooh Matron" and "Titter ye not" are only weeks away from being incorporated into the Rapper's lexicon.