Daniel Alsopp, 47, tells how a global conglomerate changed his life. “For many years I resisted the power of Tesco. I refused to have a loyalty card, insisting, petulantly, that I was loyal to family, to friends, to a few, cherished principles... and that if I were ever to pledge my loyalty to something as insignificant as a supermarket chain, I should be taken out and shot. That’s how naive and callow I was back then! I would seek out farmers’ markets and smaller, independant shops, to find the fresh produce I craved. I’d bore anyone who would listen about organic food or some new initiative to source produce from local suppliers.
“Then, one day, as I was driving around the ring road, I saw the out-of-town shopping centre, on the hill, bathed in light. I saw the golden arches of McDonalds, I saw the congregation arriving in a queue of cars, and, as the centrepiece, I saw the cathedral of consumerism... Tesco. And not just any old Tesco... a Tesco Extra: 10,000 square feet of choice and value. Full of people who are hungry. Not hungry for spiritual sustenance, but hungry for novelty, special offers, and ‘buy one, get one free’ deals.
“It was there and then that I had my epiphany, my Damascene conversion: yes, stuck in traffic, on the dual carriageway, with corny country music playing on the radio, I accepted Tesco into my life”. As he wiped away a tear, a beam of light played across Daniel’s shiny, innocent, slightly gullible face. Halleluia!