The Met office have announced today that they are to divest their "BBQ Summer" brand in order to concentrate on their more successful "Big Freeze" product.
"It's doing really well" said a Met office spokesperson. "Trend analysis across the news and key social networking sites have shown that the 'Big Freeze' has a brand recognition close to that of a well known cola drink. It's not so much the real thing, but the fact that there's always 'more to come' that seems to have had the most impact. How often do you get national warnings about a soft drink?
BBQ Summer never really took off for the Met Office. It is unknown who the potential bidders for the brand will be, although Wales and Ireland are reported to be interested.