Dave Breith, designer of Britain's top selling 4X4 shopping trolley, has defended the use of these sports utility vehicles in Waitrose supermarkets. He was reacting to criticism that followed after Cheryl Croker, 64, became the first casualty of Breith's iconic uber trolley, The Behemoth.
Yesterday in Surbiton Croker was crushed under the wheels of A behemoth as it reversed backwards though the frozen vegetable section, after its driver changed his mind about a two for one offer on Yorkshire Puddings. The driver, who was thought to be angry about the misleading offer (which wasn't such a bargain in retrospect) and was reversing at speed, according to witnesses.
Croker, described as the type of shopper who liked to stand motionless in the shopping aisles for ages, for no apparent reason, never heard the giant trolley advancing on her. Driver Samantha Storey was reportedly inconsolable at the damage to her Behemoth, and refused to be comforted by reassurance that bloodstains will wash out.
Some have criticised the new drivers of Behemoths in Britain's narrow shopping aisles. 'I'm not sure anyone really needs a SatNav linked, shell proof, robust, fault tolerant hill climbing capability in Waitrose. Certainly not the one in Surbiton," said green spokesman Dave Hill, although he did concede that the Waitrose in Twickenham has a bit of a bump in the surface near the self scanning machines.
Breith hit back. "We asked the ABC1 mums of Surrey what they wanted from a shopping trolley experience, and they said safety, convenience and an intoxicating feeling of omnipotence. Do you really want women and children in the country to live in fear, just because a few unavoidable accidents."
Croker made the classic mistake of losing concentration, argued Breith, and could just as easily have been killed by terrorists or bankers.
Fatalities aside, sports utility shopping trolleys are making Surrey safer, Breith argued, and their critics are jealous because they've been priced out of the omnipotence experience.
'It's not my fault they came from the wrong background,' he said. 'We just don't like winners in this country do we?'
New 4X4 sport-utility off-road shopping trolley claims first Waitrose casualty
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Dave Breith, designer of Britain's top selling 4X4 shopping trolley, has defended the use of these sports utility vehicles in Waitrose supermarkets. He was reacting to criticism that followed after Cheryl Croker, 64, became the first casualty of Breith's iconic uber trolley, The Behemoth.Posted 3 years ago #
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