Lord Sugar was said to be 'fuming' last night after the media-savvy, bearded, self-made millionaire British entrepreneur was mistaken for media-savvy, bearded self-made British millionaire entrepreneur Richard Branson.
"I couldn't Adam and Eve it," seethed the tycoon. "Don't these plebs know who I am? I left school at 16 without a qualification to my name. I founded my own business, and built up an empire from nothing, I've hosted my own TV show, and gained a knighthood in the process."
"Apart from having a surname that sounds like a foodstuff, I can't see what I have in common with Branson for the life of me," he concluded.