A funny online amnesty and spoof ‘charity’ video can be found at http://www.facebook.com/glayva
If you join the 'amnesty' and take pics of you throwing out your mouldy old booze you can be rewarded with a bottle of Glayva!
SAVE BRITAIN’S DRINKS CABINETS!
GLAYVA. THE BEST LIQUEUR IN THE WORLD™ REVEALS MILLIONS
OF LITRES DECAYING IN CITY CUPBOARDS
Britain is bursting at the seams with over 101 million litres of forgotten drink in mouldy bottles – enough to fill the Wembley, the same weight as almost 22,000 elephants and, put end-to-end, long enough to lap the world almost twice. Now, the country is being urged to clean-out its rubbish once-and-for-all in a nationwide amnesty.
In a survey held by Glayva Liqueur it was discovered that 64% of homeowners in the UK have not cleaned their cocktail cabinet out in the last 5 years. And of the collection of decaying drink languishing in our homes, 80% were thought to be at least half or mostly full - meaning an estimated 228 MILLION bottles, or 152 tonnes of booze, needs to be binned.
Of the six locations and 3000 people questioned, Newcastle neglects its drinks cabinets worst with an average of 10.9 bottles gathering dust per household. London was a close second at 10.5 bottles and Birmingham managed the best – but still shameful – 7.7 per home.
Now as part of their new UK marketing campaign, 'Glayva. The Best Liqueur in the World™’ is offering an amnesty for Brits to replace rotten, unwanted bottles for Glayva in time for the start of the festive season. Sampling will take place throughout the country during November with the amnesty taking place online at http://www.facebook.com/glayva.
Says Jim Coates, Head of Brand for Glayva: “There’s a huge amount of really vile liquid lurking in the back of Britain’s cabinets and cupboards - stuff that hasn’t been cleared out in decades and no-one would ever consider drinking. People we spoke with mentioned everything from bacon-flavoured vodka to eel wine, really disgusting stuff.
“We’re trying to get people to treat themselves – and their drinks cabinets – much better, so that’s why we’ve launched a nationwide amnesty. Hopefully people will take part in the appeal, get rid of their dirty little secrets and clear out their rubbish once-and-for-all.”
Peter Wallace, 27, from Birmingham laughed: “My family come from the West Indies and they’re always sending me moonshine from there.
“I have to pretend I love it otherwise they’ll get very offended. But because they think I like it they keep sending me more. I reckon I’ve got about 20 odd bottles gathering dust in my garage.”
To take part, visit http://www.facebook.com/glayva.