Wandsworth Prison's new brand makeover was hailed a triumph, with the launch of a new multi million pound logo, web site and name. SLBGS (South London's Biggest Giggest Gated Community, standing on the site of an old Victorian prison, was unveiled to the press in a short ceremony to an audience of tame journalists.
New SLBGS director of brand awareness, Rupert Lane-Fox, said the importance of image should not be inderestimated in today's media savvy world. "Old style prisons are, like, so Dickensian."
[i'll have to come back to this]