When wasting time on Twitter earlier I happened to notice a tweet from The Mirror which appeared to be being offered as a link to a breaking 'big news story'.
It turned out to be a shocking article about rent-a-gob Pier's Morgan's mic developing a fault when he was presenting GMB this morning and how a studio tech fixed it. I was heavily shaken by the gravitas of the piece and took me quite a while to recover.
Then as you do, I spotted other links on the Mirror's page leading to equally banal pieces dealing with other totally insignificant things that happened during that morning's GMB.
WARNING! not for the faint-hearted
Turns out they're all at it. The Mirror, The Express, Sun, Mail et al.
They're all writing thousands and thousands of words on pointless and totally inconsequential drivel and I just wonder why this is? Who consumes this bollocks? (yes I know, obviously me in this case - but in my defence I strayed into this murky backwater).
But I imagine given the amount of effort they all seem to be putting into this style of reportage there is clearly quite an appetite for it. Report after report, in considerable detail, on the daily otherwise insignificant items on "shows" such as GMB, This Morning, I'm a Celebrity and Loose Women to name only a few
But perhaps in a more sinister way when you delve deeper (an hour of my life I'll never get back) all are using this utter pish to sell their own particular political agenda to the gormless readers who read it, and who terrifyingly, probably have a vote to cast in two weeks.