Even before he's laid to rest, the death of Hollywood icon Tony Curtis has triggered calls for more to be done to investigate and find a cure for sleep.
According to a statement by his family, Curtis 'died peacefully in his sleep' aged 85. However, his death highlights the scientific community's apparent failure to deal with the major threat caused by sleep.
"Every year millions of people pass away peacefully in their sleep," said Norbert Dentresangle of the Campaign for Sleep Death, a charity which raises money for research into sleep death. "The scientists and medical communities spend inordinate amounts of money and effort searching for cures for cancer and heart disease, yet deaths by these are nothing compared to the number of deaths when people are minding their own business asleep in bed. It's an outrage."
Charles Chaplin, that bloke who played Compo in Last of the Summer Wine, and Britain's oldest woman Florrie Baldwin are just some of the high profile people who have died peacefully in their sleep.
When we telephoned the British Medical Council for an opinion we were told to 'stop calling us with this nonsense'.