Following the success of ‘in game’ gambling on football matches, online betting agency Paddy Power is beginning an experiment in what it calls ‘true life’ betting. A pilot project has begun this weekend via a network of webcams following Steve Douglas’s stag weekend in Exeter.
‘Punters have a variety of options,’ said Paddy Power marketing director Mike Falder. ‘On the Friday, for instance, £10 would have become £25 if you’d backed the favourite Ray Mariner at 5/2 for First Rhyming of Stag with Shag, or if you’d taken part in spread betting on the time of the First Wimping Out of Kayaking Stakes, selling at 28 minutes would have netted you a tidy profit.’
Last night, online gamblers also wagered Most Maudlin Drunken Monologue Stakes and Most Blatant Gawping at Women Young Enough to be Their Daughters Hurdle, both of which took place in and around a nightclub in the centre of town. The focus is shifting to the stag party’s lunchtime visit to a beer festival followed by a trip to the races at Newton Abbot, where betting on the party's betting will take place.
With over £3 million turned over already, analysts have hailed the experiments as a success. Some online gamblers, however, remain sceptical.
‘I thought I’d won big time last night in the Crassest Comment to the Hen Party Wearing Disney Princess Costumes Handicap when my 7/1 shot Tony Brown asked the fat girl dressed as Snow White if she’d eaten the seven dwarves,’ said disappointed John Wade, who followed the meeting from his bedsit in Northampton.
‘Imagine my disappointment when the stewards ruled that 33/1 outsider Chris Stringer asking Little Bo Peep if she would like to blow his horn was the winner. How can that be worse than Tony’s effort? It isn’t even original. I tried to launch an appeal but they didn’t want to know. If you ask me, this betting lark is a fix.’