The laser was the cool invention of the seventies and eighties, during which time everyone, except the odd nerdy scientist, spelled it with a Z as 'Lazer'. Now, we have lasers in our CD players, in our mice, in our cars and in our spirit levels and the cool factor and sense of awe and wonder has somehow been lost. Only cats still find them exciting.
Today everyone knows how to spell laser, with an S. The new name, spelt LAZER, is hoped to bring back some of that 70s mystique to this orderly beam of photons.
The stockmarket reacted postively to the news, with shares in the manufacturers of semiconductors and those who produce disco balls both rising in early trading, however Scrabble announced that the Z has now been devalued to 9 points.