Controversial chef, Gordon Ramsay, has launched a new bargain food range aimed unashamedly at the underprivileged classes or the target audience of “Beaten up old Nissan Man” coined by advertisers.
The foul mouthed chef said last night. “I want to speak directly to the common man in language that they will understand no matter how fucking thick they are. We want to deliver good basic grub to these people and take their benefit cheques off them. Simple.”
Ramsay’s new range has been achieved by re-creating a number of classic recipes in easy to use packaging. “It wasn’t easy” he said talking about the his new tinned ‘Fucking good beans on toast’ “getting toast into a tin is no cake walk. Talk about fucking kitchen nightmares.”
A spokesman for Ramsay Foods defended the product as being “on the right side of abusive”. He said “We have carefully softened Gordon’s initial suggestions” and pointed out that the slogan “It’s fucking good so buy it” had been modified by removing the original words “you bastard” from the end.
Ramsay’s move follows a recent trend from food retailers to adjust their ranges to appeal more to the great unwashed. The new 'Roadside Caravan Cafe' culinary range from Waitrose has been selling well, whilst Marks & Spencer’s ‘Fresh Road Kill’ platter selection endorsed by Jeremy Clarkson has become an overnight sensation.