New Series of the Apprentice.
New set of cabinet ministers, desperate to audition for the coveted place on the board of a global corporation.
Last year's competition saw Tony, Gordon, Peter and Alistair all discover sides of themselves they never knew existed, as the dog eat dog competition brought out their killer instinct.
Tony got to the top by making sacrifices (not his own, mind you, other people's lives).
Alistair convinced the judges he had the right stuff - would make a good marketing manager for an evil corporation.
Gordon was the buffoon everyone loved. Nobody knows how he got to the final stages. But he was 'such a nice bloke' in private.
Now a new crop of cabinet ministers are setting out to debase themselves in order to please Big Business.
Don't suffer fools gladly.
We just don't like winners in this country.