May tells unicyclists: "No wheel is better than a bad wheel"
May tells cobblers: "No heel is better than a bad heel"
May tells boat builders: "No keel is better than a bad keel"
May tells zealots: "No zeal is better than a bad zeal"
May tells police informants: "No squeal is better than a bad squeal"
May tells piglets: "No squeal is better than a bad squeal"
May tells EastEnders' fans: "No Beale is better than a bad Beale"
May tells bell ringers: "No peal is better than a bad peal"
May tells pie and mash shops: "No eel is better than a bad eel"
[All further proof that puns are the lowest form of humour.]