Town crier Alan Myatt has smashed his own world record of 112.8 decibels while attempting to get served at The Regal Pub in Gloucester.
Mr Myatt has held the record as the World's Loudest Crier since 2001, he is also listed in the Guiness Book of Records as holding the record for vocal endurance, issuing a one-hundred word proclamation every 15 minutes for a period of 48 hours.
However, My Myatt has sensationally smashed both records during an attempt to get served during a drinking session which coincided with the showing of the South Africa v New Zealand Tri-Nations game last weekend.
"The pub was very full, as it usually is during televised matches." explained Mr Myatt, "But there were also a lot of unemployed people in the pub for some reason, so getting served was even more difficult than usual.
"I waited for three days to get served and only succeeded by repeatedly shouting 'TWO PINTS OF MARSTON'S PEDIGREE PLEASE!' as loud as I could at the bar staff as they walked back and fore serving anyone and everyone before me. Eventually I got so loud that they couldn't ignore me any longer. I didn't realise that I had broken my own record until some time later, but I'm delighted."
The Whetherspoons chain has a policy of not playing piped music in any of its pubs, yet the chain's pubs routinely break safe volume levels with the noise of drinkers chattering inanely. Many people are put off by the sheer volume, and the chain has earned the nickname 'Din-erspoons'.
Mr Myatt and his family and freinds are planning a party this bank holiday weekend to celebrate his achievement. The celebration will take place in the venue where he set his new record. His family have been advised to bring sleeping bags.