Writers: If you wanna get on in the Arts business, you've gotta learn to write 'engaging content'.
Don't take it from me. I heard it from an Internet guru and those guys set the agenda in the arts. That's why everyone at the Edinburgh Festival, the arts industry's trade show, speaks like they're a marketing manager, on the Cisco stand at Earls' Court Interop show, circa 1999.
You can still use terms like film, play, song and poem - if you don't mind being sent to Siberia, like that loser russian dissident in Soldier Nitsin. (loved that movie!)
Meanwhile, I'm upgrading. So come on, who's your favourite content writer?