Those living on the bread-line who are Argos largest customer base were celebrating the launch yesterday of Argos new Edible Catalogue. The initiative is in response to criticism about the mass environmental damage the company causes everyear in its production and distribution of over 5million catalogues.
The Catalogue which has different flavours based on the colour coded side tabs offers complete nutritious 5 course meal especially designed around its customer base. The red tabs are wine gum flavoured, the brown tabs are Asda Basic Sausage flavoured, the yellow tab is crips flavoured, the purple tab is chocolate flavoured and the orange tab is coca cola flavoured.
Argos spokesman and PR Director, Baz Wilson stated "We print and distribute in excess of 5million catalogues every year, every poor family has at least 3 of them and it just seemed to make sense to make them edible, thereby providing a nutritious meal for the needy and recycling them at the same time!"
Critics however are concerned that this signals a new drive by Argos to add food retailing to their company profile. Dutchess of York, Sarah Ferguson the well known environmentalist and peoples champion claimed it would only be a matter of time before Argos started actually charging for the catalogue and thereby driving the needy into even greater depths of despair.
Dick and Lydie Smith of Barnsley and her five children were the trial family. Dick apparently loved the catalogue and has put on over 6lbs whilst the kids love eating the toy section...