http://newsbiscuit.com/forum/topic.php?id=48098 The NewsBiscuit Community en-US Sun, 26 May 2013 06:33:28 +0000 http://bbpress.org/?v=1.0.2 q http://newsbiscuit.com/forum/search.php http://newsbiscuit.com/forum/topic.php?id=48098#post-148046 Sat, 10 Nov 2012 00:46:59 +0000 Username 148046@http://newsbiscuit.com/forum/ <p>Speaking of retrospective rationale...</p> <p><img src="http://media.tumblr.com/tumblr_m8zdkeOexi1qc9wrn.png"> </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-147953 Fri, 09 Nov 2012 12:36:46 +0000 beau-jolly 147953@http://newsbiscuit.com/forum/ <p>All so scarily true. I have worked on a few logos in my time in a different life. The design always came first with retrospective rationale. Then of course there is the "bible" laying down the rules from the minimum white space surounding it to the treatment if the logo is ever etched into gold, carved in stone or scratched on a tree with a penknife. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-147918 Fri, 09 Nov 2012 09:40:18 +0000 Scroat 147918@http://newsbiscuit.com/forum/ <p>This is really great. Without the spammers I'd have missed it. I'm a copywriter too. Been there, done that, generated the bullshit. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138397 Sat, 15 Sep 2012 12:54:55 +0000 DustyBinLaden 138397@http://newsbiscuit.com/forum/ <p>Blimey, you were right WS, she snored all the way through. Imagine that? How offputting. I guess you did your research. Typical tech writer. Gives those of us who make it all up a bad name. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138346 Sat, 15 Sep 2012 08:40:25 +0000 pinxit 138346@http://newsbiscuit.com/forum/ <p>5* from me(taPlusBold).</p> <p>I did a similar(ish) diatribe of Wolff Olins' Olympic shite.</p> <p>In life's relentless catalogue of horrors crap logos don't figure that high, but they don't half get on my tits. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138341 Sat, 15 Sep 2012 08:02:26 +0000 waylandsmithy 138341@http://newsbiscuit.com/forum/ <p>Good luck with that, I've heard they all snore. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138339 Sat, 15 Sep 2012 07:36:46 +0000 DustyBinLaden 138339@http://newsbiscuit.com/forum/ <p>Fuck it. Get your own football. I'm going into town to sleep with some French women. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138321 Sat, 15 Sep 2012 05:35:30 +0000 Yikes 138321@http://newsbiscuit.com/forum/ <p>I tend to enjoy the niche stuff - often more interesting and funny than slight twists on the topical story of the day. So keep trying with the weird and wonderful!</p> <p>That said, probably because of my lack of using Ebay of even picturing what their logos look like, this sub wasn't my cup of tea ... but I guffawed at this line:</p> <p>"I'd like to propose a NewsBiscuit amnesty on the tech writer-copywriter front. Maybe I'll kick a football into the chat room on Christmas day." </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138303 Fri, 14 Sep 2012 21:39:28 +0000 waylandsmithy 138303@http://newsbiscuit.com/forum/ <p>Whoah there, you can't just 'kick a football in' without some rules and instructions in place. Typical fucking copywriter, never interested in the detail. You're as bad as the illustrators. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138302 Fri, 14 Sep 2012 21:26:09 +0000 DustyBinLaden 138302@http://newsbiscuit.com/forum/ <p>Thanks wayland. Appreciate the feedback, and it seems like good advice. Just finding my feet and enjoying some subbing. I'd like to propose a NewsBiscuit amnesty on the tech writer-copywriter front. Maybe I'll kick a football into the chat room on Christmas day. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138295 Fri, 14 Sep 2012 20:58:01 +0000 ramblesid 138295@http://newsbiscuit.com/forum/ <p>I "celebrated" my 61st birthday a couple of months ago. I know what every word that's written here means but not necessarily in the order that it's written.<br /> Speaking in fucking English would help a bit. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138289 Fri, 14 Sep 2012 20:34:29 +0000 waylandsmithy 138289@http://newsbiscuit.com/forum/ <p>When I first started on here, I had a go at quite a bit of stuff that wasn't that high profile. It's fun to write, but I found more stuff gets used if you target topical stuff or 'the zeitgeist (sp?)'</p> <p>That's not intended as a criticism, just an observation. I'm not sure<br /> any people will feel strongly about the eBay logo, but this is a brilliant place to explore this stuff and get things off your chest.</p> <p>By the way, you're a copywriter? I'm pretty sure we technical authors are meant to be enemies... </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138287 Fri, 14 Sep 2012 20:30:42 +0000 button 138287@http://newsbiscuit.com/forum/ <p>I like it. I wish the bit about Buffy videos was a real quote. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138283 Fri, 14 Sep 2012 20:09:45 +0000 DustyBinLaden 138283@http://newsbiscuit.com/forum/ <p>Worryingly, the quotes from Lippincott and eBay are verbatim. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138282 Fri, 14 Sep 2012 20:07:16 +0000 DustyBinLaden 138282@http://newsbiscuit.com/forum/ <p>Thanks for your feedback wayland. It is a bit niche, and I've added a little clarification on the pen-para names. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138268 Fri, 14 Sep 2012 18:32:51 +0000 waylandsmithy 138268@http://newsbiscuit.com/forum/ <p>Another funny sub! I don't get some of the references (mainly the names in penultimate paragraph), and I don't know if it's a sharp target for satire, but it's funny and well-written. </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138264 Fri, 14 Sep 2012 17:52:27 +0000 DustyBinLaden 138264@http://newsbiscuit.com/forum/ <p>Necessary accompanying proof: <a href="http://www.doobybrain.com/2012/09/13/ebay-shows-off-new-logo/" rel="nofollow">http://www.doobybrain.com/2012/09/13/ebay-shows-off-new-logo/</a> </p> http://newsbiscuit.com/forum/topic.php?id=48098#post-138263 Fri, 14 Sep 2012 17:49:23 +0000 DustyBinLaden 138263@http://newsbiscuit.com/forum/ <p>A schoolboy error by a graphic design intern at high-end creative agency Lippincott has resulted in the wrong eBay logo being launched on the global stage.</p> <p>Gavin Spinks, 17, was tasked with running the new logo design out on his high-end inkjet just in time for eBay CEO John Donahue to deliver a keynote presentation to the world’s media. But Gavin had failed to install the correct font on his Dell PC. Consequently, instead of the new logo being a graceful evolution from the old, crass but familiar, vertically-haphazard namestyle to something that embodies the essence of striking typographic beauty as befits a global brand, Gavin’s version of the logo — and now ours — looks like the bastard love child of Microsoft’s Arial font and a load of anorexic fridge magnets huddling together for warmth.</p> <p>A frazzled art director is reported to have cried, ‘Fuck it, let’s go with it. They’re shit payers anyway.’ </p> <p>Too late to cancel the launch event, eBay’s marketing department hurriedly cobbled together some poetic justifications for the logo’s new look. The last-minute ‘logo narrative’ has added 50% to the total cost because of the need to employ a team of dead-eyed, faux-enthusiastic copywriters skilled at writing algorithmic copy that says nothing but has senior executives wetting themselves.</p> <p>“We’ve leveraged the iconic colour arrangement and approachable form to reflect eBay’s heritage and evolved it with a brighter blue and darker yellow, and a streamlined arrangement to create more visual harmony,” said a marketing spokesperson for Lippincott.</p> <p>“No we haven’t,” said Spinks, “we forgot to install Microgramma Bold Extended, the same one used on the USS Enterprise.”</p> <p>“That’s not true,” chipped in an eBay spokesperson. “We retained core elements of our logo, including our iconic colour palette. Our vibrant eBay colours and touching letters represent our connected and diverse eBay community.”</p> <p>“No they don’t,” said Spinks. “typefaces always do that crammed up thing when the correct font isn’t installed.”</p> <p>Ironically, the new logo is now for sale on eBay, but has yet to secure any bidders.</p> <p>“We’ve put it on the 7-day sale and thrown in some free Buffy videos, so we’re hopeful we’ll get a bite,” said a disconsolate Donohue.</p> <p>The founding fathers of modern typography Adrian Frutiger, Eric Gill and Max Miedinger are all reported to be spinning in their graves, and Adrian Frutiger's not even dead yet.</p> <p>Comic Sans designer Vincent Connare said, “I like it.” </p>