Forum » Topic: BBC launch 'Newsnightie' in bid to monetize bedtime current affairs output http://newsbiscuit.com/forum/topic.php?id=40978 The NewsBiscuit Community en-US Fri, 24 May 2013 21:25:05 +0000 http://bbpress.org/?v=1.0.2 <![CDATA[Search]]> q http://newsbiscuit.com/forum/search.php Gerontius on "BBC launch 'Newsnightie' in bid to monetize bedtime current affairs output" http://newsbiscuit.com/forum/topic.php?id=40978#post-148346 Mon, 12 Nov 2012 08:37:47 +0000 Gerontius 148346@http://newsbiscuit.com/forum/ <p>Screws at Ten<br /> or<br /> The Andrew Marr Might Show </p> nickb on "BBC launch 'Newsnightie' in bid to monetize bedtime current affairs output" http://newsbiscuit.com/forum/topic.php?id=40978#post-148345 Mon, 12 Nov 2012 08:27:53 +0000 nickb 148345@http://newsbiscuit.com/forum/ <p>Suddenly topical </p> waylandsmithy on "BBC launch 'Newsnightie' in bid to monetize bedtime current affairs output" http://newsbiscuit.com/forum/topic.php?id=40978#post-116694 Mon, 02 Apr 2012 18:20:43 +0000 waylandsmithy 116694@http://newsbiscuit.com/forum/ <p>Quality stuff nickb!</p> <p>Can we expect Pyjamoramas? </p> ianslat on "BBC launch 'Newsnightie' in bid to monetize bedtime current affairs output" http://newsbiscuit.com/forum/topic.php?id=40978#post-116655 Mon, 02 Apr 2012 15:52:17 +0000 ianslat 116655@http://newsbiscuit.com/forum/ <p>Good idea.</p> <p>Could they get James Naughtie to present Newsnightie? </p> medici2471 on "BBC launch 'Newsnightie' in bid to monetize bedtime current affairs output" http://newsbiscuit.com/forum/topic.php?id=40978#post-116650 Mon, 02 Apr 2012 15:14:19 +0000 medici2471 116650@http://newsbiscuit.com/forum/ <p>Mmmmm, could I have a couple of Emily's please</p> <p><img src="http://www.angryharry.com/images/news36.jpg"> </p> nickb on "BBC launch 'Newsnightie' in bid to monetize bedtime current affairs output" http://newsbiscuit.com/forum/topic.php?id=40978#post-116647 Mon, 02 Apr 2012 15:03:50 +0000 nickb 116647@http://newsbiscuit.com/forum/ <p>The BBC is to merchandise dedicated news and current affairs sleepware using branding around the flagship programme Newsnight. The Newsnightie, available in a choice of styles, including Jeremy Paxman and Emily Maitlis, is the first adult slumber apparel to be merchandised with the news agenda in mind.</p> <p>"The brand/synergy locus is around the show's iconic name and its late night slot," said Dirk Von Slynk of European marketing giants Bigspend. "Dedicated Newsnight fans can don dedicated nightwear just before the show, while less serious news consumers get the news, where they are. Watching Newsnight in your newsnightie will add value to your personal involvement with up to the minute events worldwide."</p> <p>It's understood presenters and guests won't be required to wear the garment, after staff protests related to Margaret Hodge. The idea is part of a move to monetize news and current affairs brands across the BBC. It's understood that a Tardis-branded biographical reference work is soon to be marketed, called Dr Who's Who's Who. </p>