http://newsbiscuit.com/forum/topic.php?id=38125 The NewsBiscuit Community en-US Sat, 25 May 2013 09:27:35 +0000 http://bbpress.org/?v=1.0.2 q http://newsbiscuit.com/forum/search.php http://newsbiscuit.com/forum/topic.php?id=38125#post-107741 Wed, 01 Feb 2012 00:50:57 +0000 Perks 107741@http://newsbiscuit.com/forum/ <p>Following on from the announcement by Sainsbury’s that they are changing the name of their tiger bread to ‘giraffe bread’ after receiving a letter from a 3 year old saying the pattern looked more like a giraffe than a tiger, ASDA have announced they are renaming their ‘Smart Price’ range to better reflect the products. The new ‘Tastes Like Shit’ range will be available in stores from Monday.</p> <p> ‘We realised that our customers aren’t as stupid as they look’ ASDA’s Chief Executive, Andy Clarke told us. ‘If a three year old can notice the pattern on tiger bread actually looks more like a giraffe, surely our customers will realise that Smart Price lasagne actually looks and ‘Tastes Like Shit’. </p> <p> If the rebranding exercise goes well, there is talk of a possible change to ASDA’s clothing range. ‘We will look at renaming the clothes brand to again better reflect the product. So the ‘regal sounding’ George shall become known as ‘Wayne’’</p> <p> Despite the changes to the value branding, the advertising will remain traditional. Mr Clarke told us that the new adverts will still have a woman in Primark jeans patting her arse, but from now on ‘she will then reflect the ‘Tastes Like Shit‘ range by sniffing her fingers.’ </p>