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		<title>Forum &#187; Topic: I Love You and Cheque in Post overtaken by &#34;You could Win an Ipad2&#34; in BigLie100</title>
		<link>http://newsbiscuit.com/forum/topic.php?id=24948</link>
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		<pubDate>Wed, 19 Jun 2013 22:26:07 +0000</pubDate>
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			<title>bonjonelson on "I Love You and Cheque in Post overtaken by &#34;You could Win an Ipad2&#34; in BigLie100"</title>
			<link>http://newsbiscuit.com/forum/topic.php?id=24948#post-67769</link>
			<pubDate>Wed, 11 May 2011 17:09:50 +0000</pubDate>
			<dc:creator>bonjonelson</dc:creator>
			<guid isPermaLink="false">67769@http://newsbiscuit.com/forum/</guid>
			<description>&#60;p&#62;Just below &#34;Your call is important to us...&#34;
&#60;/p&#62;</description>
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			<title>BillyBitzer on "I Love You and Cheque in Post overtaken by &#34;You could Win an Ipad2&#34; in BigLie100"</title>
			<link>http://newsbiscuit.com/forum/topic.php?id=24948#post-67764</link>
			<pubDate>Wed, 11 May 2011 15:53:18 +0000</pubDate>
			<dc:creator>BillyBitzer</dc:creator>
			<guid isPermaLink="false">67764@http://newsbiscuit.com/forum/</guid>
			<description>&#60;p&#62;Any news on the latest position of &#34;You can't beat the great smell of Brut&#34; after Our 'Enery's demise?
&#60;/p&#62;</description>
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			<title>ronseal on "I Love You and Cheque in Post overtaken by &#34;You could Win an Ipad2&#34; in BigLie100"</title>
			<link>http://newsbiscuit.com/forum/topic.php?id=24948#post-67760</link>
			<pubDate>Wed, 11 May 2011 15:32:19 +0000</pubDate>
			<dc:creator>ronseal</dc:creator>
			<guid isPermaLink="false">67760@http://newsbiscuit.com/forum/</guid>
			<description>&#60;p&#62;You've both won a luxury cruise
&#60;/p&#62;</description>
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			<title>bonjonelson on "I Love You and Cheque in Post overtaken by &#34;You could Win an Ipad2&#34; in BigLie100"</title>
			<link>http://newsbiscuit.com/forum/topic.php?id=24948#post-67733</link>
			<pubDate>Wed, 11 May 2011 13:02:15 +0000</pubDate>
			<dc:creator>bonjonelson</dc:creator>
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			<description>&#60;p&#62;Stars are in the post
&#60;/p&#62;</description>
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			<title>Golgo13 on "I Love You and Cheque in Post overtaken by &#34;You could Win an Ipad2&#34; in BigLie100"</title>
			<link>http://newsbiscuit.com/forum/topic.php?id=24948#post-67732</link>
			<pubDate>Wed, 11 May 2011 12:42:48 +0000</pubDate>
			<dc:creator>Golgo13</dc:creator>
			<guid isPermaLink="false">67732@http://newsbiscuit.com/forum/</guid>
			<description>&#60;p&#62;I gave you 5 stars.
&#60;/p&#62;</description>
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			<title>ronseal on "I Love You and Cheque in Post overtaken by &#34;You could Win an Ipad2&#34; in BigLie100"</title>
			<link>http://newsbiscuit.com/forum/topic.php?id=24948#post-67708</link>
			<pubDate>Wed, 11 May 2011 10:23:09 +0000</pubDate>
			<dc:creator>ronseal</dc:creator>
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			<description>&#60;p&#62;The Big Lie 100, the league table of the biggest lies in modern society, has a new leader. &#34;Your Cheque's in the post&#34; was overtaken five years ago to concede second place to one of the new breed of email marketing lies that are dominating the culture. At the time, many expected &#34;I love you&#34; to yield its pole position to the new, fast growing lie that will inevitably dominate the market. &#60;/p&#62;
&#60;p&#62;But it has clung onto its top top for an incredible half decade. But finally, the traditional British fib was finally bumped from the top spot, as &#34;you could be in with the chance of winning an iPad2&#34; became the single, biggest, deliberate unlikelihood in the national parlance.&#60;/p&#62;
&#60;p&#62;&#34;It's probably a result of the boom in email marketing and mobile marketing,&#34; said professor Gerry Hambleton, CEO of researcher, The Hambleton Group.&#60;/p&#62;
&#60;p&#62;&#34;You could, indeed, be in with a chance of winning an iPad. You could win the lottery or get picked for England in the World Cup Final. It's not very likely is it?&#34; said Hambleton. &#34;But you can be certain of one thing. You're in for a life time's worth of junk mail, from an email marketing manager who thinks you're now in a relationship.&#34;&#60;/p&#62;
&#60;p&#62;It's this emotional 'relationship-based' aspect to this new new lie has catapulted it to the top of Britain's short list of deceptive phrases.&#60;/p&#62;
&#60;p&#62;When someone tells you that &#34;you could be in with a chance of winning an iPad&#34; you can be ninety nine point five nines per cent sure they are lying, said Hambleton.  &#60;/p&#62;
&#60;p&#62;There are currently 203,798 competitions running in Britain which offer an iPad2 as an incentive for surrendering your privacy, according to the Hambleton Group. &#34;We've yet to find anyone who has actually won one,&#34; he said.
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