Average scores for newsbiscuit articles took a hammering yesterday as readers voted with their stars and wiped points off traditionally high scoring stories.
Regular contributers were left agog as they saw their one time top ten entry reduced to a low 6 or maybe a high 5 star score. This crash is the worst on record and comes off the back of the credit crunch, global warming and the Beijing Olympics, all of which seem to have run out of decent jokes and one-liners.
Other fave targets such as T5, Gordon Brown, Heather Mills and Amy Wino were also scoring lower than before as readers decided enough was enough.
Contributors face tough decisions over the next few days and weeks as to where the next 8 or 9 star score is going to come from, with many scratching their heads as to what the readers want.
Definite no-no's are jokes about earthquakes, Austrian cellars and Jersey care homes.