Steve Jobs today launched the long-awaited Naff-Pod, the brand new MP3 player from Apple specifically designed to only play only crappy music. A new section has been especially created on the iTunes store and sales of Phil Collins, McFly and Avril Lavigne have soared.

For many people, the Naff-Pod’s patented ‘Bad-Taste’ technology makes it one of this year’s must have items. It has a unique outer design in the shape of a flower with a smiley face and headphones in the shape of pink, cartoon bunny rabbit ears.

However, there have been some reports of early teething problems with the new technology from music fans attempting to put Whitney Housten on their NaffPod. Apple have said that Whitney isn’t that naff so can’t be played on the new music player. Other angry customers have stormed into the Apple store demanding to know why Busted can’t be played on the NaffPod. One man even went as far as saying: ‘Apple have lost track of who makes crap music now. They used to be at the very fore-front of the technology race but now they’ve lost their way. Why can’t they admit that Whitney and Busted are just rubbish?’

Competition is soon expected in this part of the market as Tesco’s Own Brand MP3 player will be launched next year as well as the ‘Lidl Naff-TV Player-Pro’. This state of the art clip player is pre-set to only store such shows as Hollyoaks, Dancing With The Stars, Big Brother and America’s Next Top Model. Except you won’t be able to see them because it will be broken.